The allure of anamorphic and 3D design lies in its ability to captivate audiences and create immersive experiences. Leveraging depth and perception, 3D design creates an optical illusion, giving viewers the impression that objects extend beyond the screen. This technique utilises computer-generated imagery (CGI) or other 3D-modeling techniques to bring visuals to life, coupling them with volume, texture, and realistic lighting.<br><br>The allure of anamorphic and 3D design lies in its ability to captivate audiences and create immersive experiences. Leveraging depth and perception, 3D design creates an optical illusion, giving viewers the impression that objects extend beyond the screen. This technique utilises computer-generated imagery (CGI) or other 3D-modeling techniques to bring visuals to life, coupling them with volume, texture, and realistic lighting.<br><br>One of the significant advantages of these types of campaigns is their potential for longevity beyond their actual flighting on digital screens. Due to the high volume of social sharing, these campaigns can maintain an ongoing presence, generating buzz and engagement.<br><br>“Audi recognises the power of this technology and innovation to create a sense of wonder and surprise, we encourage audiences to share their experience of witnessing the Audi grandsphere concept vehicle on social media,” adds Sauer.<br><br>“As a brand, we will continue to demonstrate our commitment to innovation in as many opportunities as possible. Our advertising campaign on showcasing the Audi Sphere concept vehicles aims to do just that – to inspire towards what the future of premium sustainable mobility looks like. By embracing this cutting-edge advertising technology, we aim to connect with audiences on a deeper level, leaving a memorable mark in their hearts and minds, concludes Sauer.”