Audi Enters Formula 1

Ingolstadt/Doha, November 29, 2024 – Audi and Qatar Investment Authority (QIA) team up to accelerate the preparation for the Formula 1 entry of the four rings in 2026. QIA, the sovereign wealth fund of the State of Qatar, has signed definitive agreements to acquire a significant minority stake in Sauber Holding AG, the future factory team of Audi.

  • Popular Audi A3 range receives various cosmetic and convenience upgrades
  • Extended standard equipment is underpinned by a rationalised offering that makes it easier than ever for customers to specify their ideal A3
  • The A3 will be joined by sportier derivatives in due course; details of these models will be communicated early in 2025

Johannesburg, December 2024 – The Audi A3 Sportback and A3 Sedan head into 2025 with a sportier look, refreshed design elements and a rationalised range to make purchasing an A3 even more convenient and straightforward. In addition, the standard equipment tally has been expanded, new materials have been applied for increased comfort, and a highly specified and eye-catchingly designed Black Edition derivative will once again form part of the range.

Sharpened favourite: Audi South Africa confirms the local line-up of the upgraded A3

With this strategic investment QIA will enter the Audi Formula 1 project as a long-term investor and partner.

Sportier than ever: the exterior

More dynamic. More progressive. More emotional. This is how the A3 Sportback and Sedan present themselves following this model upgrade. The hexagonal, frameless Singleframe features a new structure that is noticeably flatter and wider. It dominates the front end and, in addition to the large angular side air intakes, clearly symbolises the compact models’ sporty character. The striking front spoiler makes the Audi A3 appear lower.

Like the redesigned Singleframe, the lighting design is significantly thinner, emphasising the width of the Audi A3 series. The 24-pixel elements that make up the digital daytime running lights in the standard LED headlights are clearly visible to other road users, boosting safety, and offer the option of two additionally selectable (via the MMI) light signatures.

The same is true of the rear, which is more distinctive than ever with a refreshed bumper and distinctive diffuser. The progressive design elements are particularly effective with the standard-fitment S line exterior, as they are partly inspired by the RS models. The expressive new exterior colour, District Green, further strengthens the sporty look.

All Audi Sport drivers and co-drivers are positively surprised by the lower weight of the prototype with an electric drive. “Not only the weight, but also its distribution is more favorable now,” reports Carlos Sainz. “As a result, the car drifts less, it feels more agile and it’s easier to control.” An impression confirmed by Stéphane Peterhansel: “When we drive through long, fast corners, there are fewer centrifugal forces. So it’s much easier to stay on the inside of the corner. Likewise, our seating position is better than before.” Mattias Ekström, who is still a newcomer to off-road rallying after a successful career on the circuit and in rallycross, contributes his knowledge while benefiting from the knowledge edge of the two Dakar winners in the team. “Carlos’ and Stéphane’s experience helps us enormously with the set-up,” says Mattias Ekström. “It’s not about lap times as on asphalt courses, but about having a predictable car. In addition to the lower weight, the improved aerodynamics are also clearly noticeable. It has a positive effect especially at higher speeds.”

With this strategic investment QIA will enter the Audi Formula 1 project as a long-term investor and partner.

Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG:

“The investment by QIA reflects the trust and confidence the Audi F1 Project has already garnered, underscoring unwavering commitment of Audi to the initiative. This additional capital will accelerate the team’s growth and is yet another milestone on our long-term strategy. QIA’s involvement further energizes the dedicated efforts at both the Hinwil and Neuburg facilities as they work towards the entry of Audi in 2026.”

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