Audi Exclusive | Audi Exclusive Studio | Audi South Africa
Seitliche Ansicht des R8 Coupé V10 performance quattro RWD mit gelben Sideblades vor einer Wand aus Metallplatten

Audi exclusive
Interior view of the R8 Coupé V10 performance RWD with sports seats with yellow stitching and yellow details

Stay individual. Stay exclusive

Anyone who drives an Audi wants something special. Audi exclusive offers you the opportunity to turn that special something into something very personal.
  • Side interior view of the R8 Spyder V10 performance RWD with grey details on the sports seats
  • Side front view of the RS7 Sportback in blue against a grey wall.
  • Side interior view of the R8 Spyder V10 performance RWD with grey details on the sports seats

  • Look. Feel. Be fascinated

    With the Audi exclusive interior trims, you have many combination options. You can choose from exclusive leathers and selected woods.

  • The world has an infinite number of colours

    The gold of a sunset, the red of a wine, the green of an emerald ring - you can get these and many more colours as paint for your Audi.

    Combined power consumption¹,³ in kWh/100 km: 20.2–19.3 (NEDC); 22.6–20.6 (WLTP); Combined CO₂ emissions¹,³ in g/km: 0.

  • Look. Feel. Be fascinated

    With the Audi exclusive interior trims, you have many combination options. You can choose from exclusive leathers and selected woods.

The way to the personal colour of your choice

Each of the Audi exclusive individual paint finishes is something very special. From mixing the individual colours to applying the various layers of paint - every step requires the utmost precision.
  • A red layer is applied to the Audi as a varnish
  • Audi R8 is pulled through a dip tank of grey paint for priming
  • A red layer is applied to the Audi as a varnish

  • And so it continues

    The second step is the so-called filler layer. This smooths any surface irregularities and has the elasticity required to prevent the finish from cracking if hit by a stone chip. The third layer is the colour paint finish. This base finish is applied to the surface of your Audi using a fast-rotating sprayer. In the fourth step, a protective layer of clear varnish is added, which must then harden for half an hour at 140°C.

  • This is how the paint is applied to the vehicle

    Although no thicker than a human hair, the paint finish on an Audi is made up of four layers. First, a primer is applied to the body to protect it from corrosion. For this step, the entire vehicle is rotated through a dip tank to coat every millimetre of every recess with the paint layer. Afterwards, the body is dried for 45 minutes at 180°C.

  • And so it continues

    The second step is the so-called filler layer. This smooths any surface irregularities and has the elasticity required to prevent the finish from cracking if hit by a stone chip. The third layer is the colour paint finish. This base finish is applied to the surface of your Audi using a fast-rotating sprayer. In the fourth step, a protective layer of clear varnish is added, which must then harden for half an hour at 140°C.

Choose from numerous available individual paint finishes
Side rear view of the RS Q3 in yellow in front of a grey wall with a man on the side

An Audi RS Q3 in Citrus Yellow. Fuel consumption combined¹,⁴: 9.0–8.8 l/100 km; CO₂ emissions combined¹,⁴: 205–201 g/km.

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Which colour is yours?

There is only one chance to make a first impression. Take advantage of this and choose your own personal exterior paint finish from the wide range of colours available from Audi exclusive. The individual paint finishes listed below have been tested and approved by Audi. Please contact your Audi partner to check the availability of your desired colour for your desired vehicle.
Metallic paint finishes:

shimmering elegance.

Especially also in the interior

Various leather trim options, coloured decorative stitching and diverse wood types from which the decors are made round off every interior and give it an extraordinary character.
  • Leather in different colours
  • Interior view of a door with leather fittings and details
  • Leather in different colours

  • How to turn wood into décor

    As a matter of principle, Audi doesn’t use tropical wood. Even if it’s cultivated on a plantation, we absolutely refuse to process it. Instead, we use classic oak, fascinating woods such as myrtle and eucalyptus, as well as elegant piano finish black. In addition to the woods, you can also choose from a selection of colours and grains.

  • We process carefully

    To maintain the genuineness of the leather, it is gently refined using substances including vegetable dyes. This creates a material that is durable, long lasting and highly emotive in equal measure.

  • How to turn wood into décor

    As a matter of principle, Audi doesn’t use tropical wood. Even if it’s cultivated on a plantation, we absolutely refuse to process it. Instead, we use classic oak, fascinating woods such as myrtle and eucalyptus, as well as elegant piano finish black. In addition to the woods, you can also choose from a selection of colours and grains.

Choose from 8 available leather colours and 11 decorative stitching colours
Interior view of the S8 with red decorative stitching on the seats and red details
Your Audi could also look like this:

In the following we show you examples of vehicles with individualised interior equipment - here an Audi S8⁸ with Valcona Audi exclusive full leather interior with comfort individual contour seats in sports look with diamond quilting and design package in Black Crimson.

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Audi exclusive Studio

In the Audi exclusive Studio, your creative ideas and individual wishes can be realised. The focus is on the interplay of unusual colours and material combinations - from sporty to elegant.
Side view of the Audi e-tron S in yellow in an Audi Centre
Simply visit:

The Audi exclusive Studio on the first floor of the Audi Forum Neckarsulm offers a unique platform for making special wishes come true.

Combined power consumption¹,⁹ in kWh/100 km: 26.0–24.6 (NEDC); 28.1–25.8 (WLTP); Combined CO₂ emissions¹,⁹ in g/km: 0.

Frequently asked questions
1
*** Add your local disclaimer for consumption and emission values ***
2
Fuel consumption combined¹: 13.0 l/100 km; CO₂ emissions combined¹: 299–297 g/km. Fuel consumption and CO₂ emission figures given in ranges depend on the tyre/wheel set used.
3
Combined power consumption¹ in kWh/100 km: 20.2–19.3 (NEDC); 22.6–20.6 (WLTP); Combined CO₂ emissions¹ in g/km: 0. Electrical consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle.
4
Fuel consumption combined¹: 9.0–8.8 l/100 km; CO₂ emissions combined¹: 205–201 g/km. Fuel consumption and CO₂ emission figures given in ranges depend on the tyre/wheel set used.
5
Fuel consumption combined¹: 11.6–11.5 l/100 km; CO₂ emissions combined¹: 265–263 g/km. Fuel consumption and CO₂ emission figures given in ranges depend on the tyre/wheel set used.
6
Fuel consumption combined¹: 11.6–11.5 l/100 km; CO₂ emissions combined¹: 265–263 g/km. Fuel consumption and CO₂ emission figures given in ranges depend on the tyre/wheel set used.
7
Fuel consumption combined¹: 13.0 l/100 km; CO₂ emissions combined¹: 298–297 g/km. Fuel consumption and CO₂ emission figures given in ranges depend on the tyre/wheel set used.
8
Fuel consumption combined¹: 10.8–10.7 l/100 km; CO₂ emissions combined¹: 246–245 g/km. Fuel consumption and CO₂ emission figures given in ranges depend on the tyre/wheel set used.
9
Combined power consumption¹ in kWh/100 km: 26.0–24.6 (NEDC); 28.1–25.8 (WLTP); Combined CO₂ emissions¹ in g/km: 0. Electrical consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle.
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