Innovation in Motion | Audi Activesphere | Audi South Africa

Stories of Progress

For Audi, the future is an attitude. It is about enabling innovation, boldly driving progress to change the world of mobility. Experience how Audi is already shaping this future in various topics: from Technology and Design to Sustainability and Lifestyle. Let yourself be inspired by our Stories of Progress.

Audi RS e-tron GT in the wind tunnel.

Technology

Progress through technology. Progressive technology and passionate creativity drive fascinating vehicles and solutions for the here and now. Discover why innovations are the key to success.

Interior of the Audi grandsphere concept.

Future

Audi is shaping innovative visions and concepts for an exciting future. Nowhere is this more tangible than in the brand’s concept vehicles. These stories bring you a little closer to the life of tomorrow.

César Muntada behind light reflections.

Design

Ideal design that gives the functionality of the interior and exterior a breath-taking and emotional aesthetics: Audi does not only create exciting designs, but spaces for experiences as well. Discover how Audi is shaping the future.

Sunlight flashing through the fingers of a hand.

Sustainability

Audi is consistently acting sustainably – out of deep conviction. Learn more about how Audi is both shaping the transformation to clean mobility and providing impetus for social change.

Exhibition space of the collector Christian Boros.

Lifestyle

Inspiration inspires creativity: Extraordinary things happen when you question boundaries, dare something new and turn it into reality. Find out what drives people in sports, art and music.

Audi RS Q e-tron driving over a sand dune.

Audi Sport

Inspired by challenges: From Neuburg an der Donau to the deserts of Saudi Arabia, from legendary circuits to exotic rally tracks, from quattro to e-tron – experience the fascination of motorsports with Audi Sport.

Upcoming events

Audi driving experience

Embrace the pinnacle of progress and brace yourself as you embark on a driving experience set to challenge and enthral any driver. The Audi driving experience will keep you on the edge of your seat with state-of-the-art driving dynamics and unparalleled power. Our comprehensive program will teach you advanced driving skills that you can put to the test on the track as you get behind the wheel of some of the most powerful Audi performance models.

31 May 2024 - 31 December 2024

Kyalami Grand Prix Circuit