Audi driving experience returns to South Africa with exciting pop-up events

• The pop-up events will run between July and November 2023 in Gauteng, Western Cape and Kwa-Zulu Natal.

• An extensive range of Audi’s RS performance models will be showcased as part of an extensive performance driving programme.

• Focused on advanced driving skills, including precision cornering, braking and acceleration techniques.

Johannesburg, 05 June, The Audi driving experience is returning to South Africa with a series of pop-up events. These events will run between July and November covering Gauteng, the Western Cape and Kwa-Zulu Natal at some of the most exciting racing tracks in South Africa: the Kyalami Grand Prix Circuit (Gauteng), Plaaspad Racetrack (Western Cape), and Dezzi South Coast Raceway (Kwa-Zulu Natal).

“We are thrilled to announce the re-launch of the Audi driving experience in South Africa,” says Sascha Sauer, Head of Audi South Africa. “This is an incredibly exciting opportunity for South Africans to experience the very best of Audi’s performance models, from the recent “South African Car of the Year” performance-category winner, the RS 3, right up to the halo models of the RS Q8 and the legendary R8, with its V10 engine. We’re proud to offer a professional driving experience programme focusing on speed, safety and precision driving on some of the most thrilling and challenging courses this country has to offer. We are aiming our offering to the most discerning motorists, ambitious drivers and performance enthusiasts in South Africa and will further expand the portfolio in due time,” concludes Sauer.

The Audi driving experience will allow drivers to get behind the wheel of a range of Audi RS models such as the Audi RS 3 Sportback and Sedan, RS 4 Avant, RS 5 Sportback, RS 6 Avant, and RS Q8. Exposure to Audi’s high performance and fully electric Audi RS e-tron GT will also be offered. The driving programme will be spearheaded by Mark Allison — a key member and lead instructor of the Audi driving experience team at Audi’s driving performance centre in Neuburg, Germany — offering an exciting adventure for automotive enthusiasts.

The Audi driving experience is, at its core, about teaching safe driving techniques and performance modules in a controlled environment. The full-day course will begin with a comprehensive safety briefing, followed by training sessions where participants will have the chance to hone their driving skills on the track. During these sessions attendees will run through various laps specially designed to enhance understanding of cornering technique, braking and acceleration, the ideal driving line, and the impact of weight shifting on the vehicle.

With its reintroduction, the Audi driving experience will be focused solely on delivering an unforgettable high-performance driving experience. However, going into 2024 and beyond, Audi has ambitious plans to expand their offering through additional driving adventures.

“The Audi brand is about progress and with the Audi driving experience there is no better way to feel progress first hand through a driving opportunity like this. We cannot wait for our customers and prospects to get behind the wheel and join us during one of the event days on either of the three tracks,” adds Sauer.

The launch price for the Audi driving experience is set at R9,500 (inclusive of VAT). Customers can conveniently book their spots or find out more through the dedicated Audi driving experience website.