Audi celebrates excellent Dealer performance

• The annual Audi Silver Arrow Awards represents the pinnacle of performance within the areas of: Sales, Customer Service, Parts and Accessories and Audi Financial Services.
• Audi Centre Arcadia is awarded ‘2021 Audi Dealer of the Year’.
• Hatfield Group awarded ‘2021 Audi Dealer Group of the Year’.

Cape Town, 25 February, 2022 – Last night, Audi South Africa celebrated the progress, success and achievements of their national Dealer Network at a prestigious event hosted at the luxurious Quoin Rock estate in the Stellenbosch winelands. The annual Audi Silver Arrow Awards, named after the famous “Silver Arrow” racing vehicles that dominated the racing circuits in the 1930s, is a representation of the progressive performance within the Audi Dealer Network. Through this Dealer awards programme, top performers are acknowledged and rewarded for their continued determination to drive excellence within their Dealer organisations against key business performance indicators assigned by Audi South Africa.

“Performance is what drives Audi forward. Last year presented the perfect field to test our collective performance, yet even at a time where our Dealer Network had been challenged to a great extent, there are those who have shown the passion to perform and rise to the occasion. It is inspiring to see the continued commitment across Audi’s Dealer Network to maintain exceptional performance against our awards criteria, while supporting the Audi brand and business strategy,” says Sascha Sauer, Head of Audi South Africa.

The Silver Arrow Awards see Audi Dealers compete for recognition amongst their peers across eight different categories within the areas of overall Dealer business Leadership; New Vehicle Sales; Pre-owned Sales, Service, Parts and Accessories and Financial Services.

The following awards were handed out on the night:

Audi Centre Arcadia, who is part of the McCarthy Group, received ‘2021 Audi Dealer of the Year’ award.

The Hatfield Group achieved ‘2021 Audi Dealer Group of the Year’.

Within the other award categories, 40 high performing individuals across the national Audi Dealer footprint were recognised for the role that they have played in achieving success for the brand within their respective business fields and categories.

“Just like the legendary Silver Arrow race cars that changed the trajectory of motorsport for the world, we are entering a new era where electric vehicles will define the automotive world of tomorrow. Audi will lead this charge, and we are honoured to have a Dealer Network by our side that lives the ethos of progress and continues to demonstrate ‘Vorsprung’ in all that they do,” concludes Sauer.